Developer. Researcher

AI-Powered Spear Phishing: Achieving 50%+ Click Rates

TL;DR: We ran a human subject study on whether language models can successfully spear-phish people. We use AI agents built from GPT-4o and Claude 3.5 Sonnet to search the web for available information on a target and use this for highly personalized phishing messages. We achieved a click-through rate of above 50% for our AI-generated phishing emails.

Full paper: https://arxiv.org/abs/2412.00586

Learn more: aiphishing.org

This post is intended to be a brief summary of the main findings, these are some key insights we gained:

  • AI spear-phishing is highly effective, receiving a click-through rate of more than 50%, significantly outperforming our control group.
  • AI-spear phishing is also highly cost-efficient, reducing costs by up to 50 times compared to manual attacks.
  • AI models are highly capable of gathering open-source intelligence. They produce accurate and useful profiles for 88% of targets. Only 4% of the generated profiles contained inaccurate information.
  • Safety guardrails are not a noteworthy barrier for creating phishing mails with any tested model, including Claude 3.5 Sonnet, GPT-4o, and o1-preview.
  • Claude 3.5 Sonnet is surprisingly good at detecting AI-generated phishing emails, though it struggles with some phishing emails that are clearly suspicious to most humans.

Results: Click-Through Rates

Phishing Click Results Click-through rates showing how many people clicked on AI-generated vs traditional phishing emails

Projected Growth of AI in Phishing

AI Phishing Growth Projection Projection of the growth of AI performance in phishing attacks